By alexandra


On Friday, April 17th Ace Hotel & Swim Club Palm Springs and Levi’s brand will kick off DESERT GOLD,  a fun filled weekend of outdoor happenings in conjunction with the Coachella Music Festival. 

Evening dance parties, pool-side concerts and Levi’s Pop-Up shop (featuring limited edition Ace x Levi’s T-shirts from Joshua Tree artists) are just a few of the weekend’s special activities and attractions.  Some of Ace’s favorite bands, including The Cave Singers, Justin Power and Y La Bamba are also sure to be a big draw.  Saturday will be an especially exciting night as Ace will reveal the new Sonic Youth Album, The Internal.

During the festivities, guests can cool off from the hot desert heat with Ace’s spiked sno cones  or indulge in special morning cocktails at the Amigo Room.  King’s Highway will be offering brunch specials as well.

Sounds like a pretty cool weekend despite the hot desert climate!

Check back soon for post-revelry highlights and photos.

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