House Beautiful and Bloomingdales Host “Creating a Bed You’ll Love” with Mitchell Gold + Bob Williams

Posted October 5, 2009

By alexandra

Thursday night we had the pleasure of meeting Mitchell Gold and Bob Williams at House Beautiful’s “Creating a Bed You’ll Love” event at Bloomingdales, which celebrated the launch of the duo’s “Modern Linens” bedding collection. Both the House Beautiful and Bloomingdales teams were wonderful hosts. We enjoyed cocktails and hors d’oeuvres as we perused the Mitchell Gold + Bob Williams display area on the store’s 7th floor and mingled with the growing crowd.

The collection is characterized by textured and boldly-colored pillows, sheet sets, bedskirts, duvets – basically everything you need to outfit your bed into a “bed you’ll love.”

As Mitchell and Bob later noted in the live interview, making over your bed can transform an entire room-one of the least expensive things you can do to give your bedroom a design facelift. The designers certainly practice what they preach; the wide range of reversible bedding components offers various looks for the price of one. The collection is also reasonably priced without compromising on quality.

We were front and center for the live interview, conducted by House Beautiful’s Editor-in-Chief, Stephen Drucker, who engaged the talented and prolific designers in a casual conversation on that wonderful place we spend – according to some reports- a third of our lives in.

We thoroughly enjoyed the bedroom banter and learned some interesting things. Bob and Mitchell clued us in on a great innovation that is part of their collection, the patent-pending “easy-on” duvet. It’s one of those “why didn’t I think of that?” ideas: outfitting duvet covers with invisible dressmaker- style zippers. This makes it simple and easy to get those far corners of the comforter into the bottom corners of the duvet- always a dreaded and onerous task.

The thread count conundrum was also addressed, a bed linen characteristic that many in the audience were eager to hear about. Thread count is simply a measurement of how many crossings of thread per square inch there are. Opting for a high thread-count instead of a lower one doesn’t necessarily mean it will be higher quality. In fact, sometimes higher thread counts (those above 600) are achieved by simply splitting the threads in half and don’t necessarily translate to a better quality product. The “Modern Linens” collection includes 100% cotton percale sheets in both 300 and 600 thread-counts. They were designed to have the look and feel of the freshly- ironed, luxurious sheets found in the world’s best hotels.

We love the new collection and had a great time. Bob and Mitchell were both charming and inspiring. They even signed a copy of their book for us, The Comfortable Home: How to Invest in Your Nest for Less.

Look out for House Beautiful‘s October issue, which will feature Mitchell Gold in the “I Love My Bed” column.