Milano design-in-the-city

By barbara

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Design in the city

Six months after Milan Design Week, from Thursday, October 22nd to Sunday, October 25th, comes a new urban event for the design addicted. Milano design-in-the-city, promoted by DesignPartners (in charge of ZonaTortona Design, That’s Design, Superstudio), will be a four-day fete dedicated to product design focused around showroom circuits, cultural initiatives and entertainment activities. It’s the perfect time to meet the stars of Italian and international design, purchase the products presented last April during i Saloni and also preview new product introductions.

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A map (like the one pictured above) outlines the different showroom circuits according to category (interior furniture, outdoor furniture, complements and objects, kitchen and bath, doors and stairs, lighting, fabrics, surfaces and materials) and will guide visitors in planning their own tours according to their personal interests. You can download the various walking tour maps here.

As part of the showroom circuit, here are a few of our picks for the weekend:

THURSDAY, OCTOBER 22

GANDIA BLASCO SHOWROOM (Via Tortona 31)
10:00am – 9:00pm: presentation of “Mangas” by Patricia Urquiola

LOVE DESIGN PAC (Via Palestro 14)
11:00am – 1:00pm: “Love Design” conference

FONTANOT C/O MC SELVINI (Via Poerio)
3:00pm – 6:00pm: “Con la testa fra le nuvole”

CROVATO CON CATALANO, DORNBRACHT, KALDEWEI E MEGIUS (Via Santa Croce)
5:00pm – 9:30pm: cocktails

CERRUTI BALERI (Via Cavallolli)
6:30pm: cocktails and opening of their new installation

POLTRONA FRAU (Via Durini 1)
7:00pm – 9:00pm: cocktails with Mathieu Lehanneur

FRIDAY, OCTOBER 23

TECNO (Piazza XXV Aprile 11)
5:00pm – 8:00pm: “Meet Pierandrei Associati”

ARCHIVIO GIOVANNI SACCHI – SPAZIO MIL (Via Granelli 1 – Sesto San Giovanni)
6:00pm: The archive Giovanni Sacchi will be open to the public

CORIAN DESIGN – MILANO STORE (Via San Nicolao 4)
6:00pm: cocktails

LA MURRINA (Corso Monforte)
6:00pm: meet designers Denis Santachiara, Matteo Nunziati and architect Luca Scacchetti

SATURDAY, OCTOBER 24

KARTELL MUSEUM (Via delle Industrie 3)
2:00pm – 6:00pm: opening
*free shuttle bus to Kartell Flagship Store at via Turati @ 2pm and 4pm

FRITZ HANSEN (Corso Garibaldi 77)
3:00pm – 6:00pm: “Hygge time” – tasting of Danish specialities

STONE ITALIA SHOWROOM (Via degli Arcimbaldi 5)
7:00pm: Live music, cocktails, and a special exhibition of Murano glasses “Sogni di vetro”

Milan is also a hub of culture and entertainment and this weekend will host a wide program of events around town. Designer hotels, bars and restaurants will throw nightly events and parties but do not miss the vast array of libraries and gallery openings. For a full list of events, visit: milano-designinthecity.com

BOSCOLO HOTEL EXEDRA MILANO

Boscolo Hotel Exedra Milano

Cerruti Baleri

Cerruti Baleri showroom

Showroom Gandia Blasco interno

Gandia Blasco showroom

Crovato con Catalano, Dornbracht, Kaldewei e Megius

Crovato con Catalano, Dornbracht, Kaldewei e Megius

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