Cappellini’s New Coloring Book in Miami

By saxon


Giulio Cappellini in his new Miami showroom.

Giulio Cappellini in his new Miami showroom.

On October 22, Italian furniture maestro Giulio Cappellini unveiled his new flagship showroom in the Miami Design District—the third after New York and Los Angeles—in high style. The showroom, which is adjacent to the Poltrona Frau showroom on N.E. 39th Street, is about as sexy as they come. Cappellini was a gracious host, mingling with the sizable crowd as he talked passionately about his collaborations with some of the world’s top furniture designers—some of which he’s helped to make superstars.

I happened upon the slim, elegant man dressed in a beautifully cut suit in the brightest room in the 2,200-square-foot showroom. A vivacious fuchsia wall served as the perfect backdrop for the mix of colorful furnishings in the space. “Look at this amazing mix of colors,” I said to him. “Soooo Miami.”

“Isn’t it?” he responded. “I had it painted! When I arrived last night, it was white and I said this just won’t do: it’s Miami and we need color!” Giampiero Di Persia, CEO of Poltrona Frau has been aiming to bring Cappellini to Miami for a while. “We have been carefully planning the debut of Cappellini’s eclectic collection for two years,” he told me. “We’ve been patiently waiting for the market to be culturally mature enough to embrace Cappellini’s visionary pieces.Cap 5lowlow2

Di Giampiero knows Cappellini’s stubborn streak just about as well as anyone. “Possibly the biggest challenge in collaborating with Giulio is striking a balance between the business aspects of what we do with his artistic temperament,” he said. “I finally gave in to his unbelievably strong vision of creating more of an art exhibition than a simple store display.” The showroom is filled with iconic furniture, including some of design’s most notable pieces like Marc Newson’s Felt chair in a vivid yellow, Ronan and Erwan Bouroullec’s Cloud shelving system with its beehive shape that thumbs its nose at its square counterparts, and Alessandro Mendini’s kicky Proust armchair.

Cappellini noted that working with such talented designers requires a delicate balance. “It is important to find a perfect feeling between myself and the designer on each project,” he explained. “You can discuss, try and work for a long period of time with the aim of creating a good product only if you have the right harmony.” During Design Miami/ from December 2 through 5, Cappellini will host a satellite exhibition of furniture specifically designed to debut during the fair. We’ll give you an update after we see what springs from the visionary’s mind. Ciao for now!

1 Comment so far

  1. […] This post was mentioned on Twitter by Design-Calendar, JoAnn Locktov. JoAnn Locktov said: Cappellini Color in Miami and a fab photo of Giulio ~why can he paint a wall magenta and mine needs to go? […]

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