PROMOTING GENUINE DESIGN ONE STUDENT AT A TIME

By kristin

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For the past 20 years, M2L has been devoted to bringing contemporary European design to the American market. Whether it’s the colorful and flamboyant creations of Pierre Paulin or the streamlined, classic looks from Norman Foster, the company has become known for holding authenticity as important as form and function.

Unlike DWR, whose rampant practice of selling knockoffs was recently investigated by New York Times writer Fred Bernstein, M2L wants to educate the public about the harmful impact of knockoffs – starting with the designers of tomorrow. Last year, the company created the Genuine Design Competition in conjunction with Ruth Lynford of New York Eleven to raise awareness of the complexity and responsibility of the Interior Design profession among students.

M2L is now accepting entries for the 2010 Genuine Design Competition – a video challenge open to design students across the country. A distinguished panel of judges (including David McFadden, chief curator of the Museum of Arts and Design) will award $8,500 in scholarships to four selected finalists.

To be eligible, students must create a 1-4 minute video in the form of a Public Service Announcement on the topic of genuine design and why furniture designers deserve the right to protect their work against unauthorized copies and counterfeits. The deadline for submissions is Friday, March 5, 2010. For more information visit: http://www.genuinedesign.com/

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