On the show floor at Dwell on Design

By kristin


For the third consecutive year, Dwell on Design – the west coast’s largest design show hosted by Dwell Magazine – returned to the LA Convention Center June 25-27. Over 18,000 visitors, mostly from LA and its surrounding neighborhoods, flocked to the modern design mecca to see the latest products, sustainable systems and presentations from companies from all over the world.

From 100-year-old olive trees (which they sold after the show for $5,000) to vertical and aerial plant installations and larger-than-life hammocks, the outdoor section was one of the most impressive sections on the show floor.

One of the 100-year-old olive trees from Ancientolivetrees.com

Royal Botania's larger-than-life WAVE hammock

Wooly Pocket returned to this year's show with its recycled gardening containers

A cascading floor-to-ceiling aerial plant installation

The exhibitor booths may have been slightly sparser than last year but what the show lacked in products they made up for with interactive exhibits and competitions. A few of the big players in the online world including Inhabitat, AOL, Ecofabulous and Reclaimed Home made a home on the show floor. Architizer even created a design clinic for attendees to get professional advice from a team of architecture veterans.

Architizer Design Clinic

Our very own Christina Abbate with Architizer Co-founder Marc Kushner and Editor-in-Chief Kelsey Keith

I’ve been to trade shows on the east and west coast and across the Atlantic but nothing compares to the audience at Dwell on Design. Their appetite for design is more than voracious; it’s borderline ferocious but in an affable California kind of way. Just one look at the Ceramic Tiles of Italy booth, where porcelain and ceramic tiles were strategically but loosely displayed on the tables, and you could see a swarm of architects and designers who couldn’t wait to feel the texture and pick up promotional material.

The seminar program was also impressive with celebrity speakers such as Ed Begley, Jr. and Amy Wells, the set decorator from Mad Men, as well as a series of talks on everything from greywater systems to DIY terrariums.

Ed Begley, Jr. giving advice on how to live a sustainable life

Minimalist architect Michael P. Johnson discussing his residential projects in Arizona

And what magazine-sponsored show would be complete without the voices from the editorial pages.

Senior editor Aaron Britt

Workshop SF Co-founder Kelly Malone with Dwell Assistant Editor Jordan Kushins

Leave a Reply

You must be logged in to post a comment.