New Norwegian Design: Plain and Simple at ICFF

By danielle

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He’s got an eye for emerging design, Scandinavian to be specific! Curated by Paul Makovsky, Editorial Director of Metropolis Magazine, the New Norwegian Design prototype exhibition, part of the Insidenorway booth, was one of the standouts at this year’s ICFF. It featured the innovative work of young designers who are just breaking into the market. The award-winning architectural firm Snøhetta (who co-hosted one heck of a party with Metropolis) debuted a prototype blanket, which was done in collaboration with Røros-Tweed, a manufacturer of blankets since 1940. “The blanks were specially commissioned for the exhibition as a way of symbolizing the potential for future collaborations between Norwegian manufacturers and young design firms,” says Makovsky.

The exhibition also featured products and designs from five Norwegian furniture companies: Variér, VAD, Stokke, Sundays and Røros-Tweed. VAD’s Convita chair caught our eye. Designed by Svein Asbørnsen, the recliner follows the curves and movement of the body. Leaning back, the footrest will automatically rise up to a perfect position for relaxation, with the feet at the same level as the heart. This improves blood flow and helps release stress. After 4 busy days at the fair, this looks like the perfect chair for a power nap!

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