Joseph Joseph Launch at Sur La Table

By alexandra

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Last week, we attended the Joseph Joseph Fall 2012 product launch at Sur La Table in midtown Manhattan. Founded by talented and tasteful twin brothers, Richard and Antony Joseph, the products in the line were right up our alley. Boasting degrees in industrial design and backgrounds in product development, the duo is able to take the normally mundane “kitchenware” category to a whole other level.  From ergonomic and stylish knives to multi-functional prep and serve ware, the brand has the cooking/entertaining accessory sector covered. We even spotted something we had just bought for someone’s wedding gift registry.  Smart decision.

The event also included a cooking demonstration by Richard Joseph, who artfully prepared delicious treats for attendees to taste!

Below some of our favorites from the new collection:

Elevate™ Knives. This colorful and smart set features the unique weighted handle
design which raises the blade off of the work surface.

At long last–a scale that is compact and stylish.

Richard Joseph whips something up for us!

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