For One Kings Lane, Design is Never Done

By heba

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Last week, One Kings Lane, our favorite online home marketplace, launched their first national brand campaign, “Design is Never Done.” The campaign will feature 15- and 30- second national TV ads, digital banners, interactive social media elements, and print ads to launch in 2013. Their first TV ad, entitled “The Broken Lamp”, aired on Sunday, October 14th during ABC’s “Revenge,” and illustrates room progression through design, thanks to the patterns, colors, and textures of the expertly curated furnishings and decor at One Kings Lane. A simple design change can spark the transformation of a room, and with so many styles and unique objects to discover, design is truly never done. Take a look at the commercial below, check out their Instagram Challenge and be on the lookout for more from One Kings Lane!

http://www.youtube.com/watch?v=YN8faU8A0qg&feature=plcp

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