WHY gives insight into Herman Miller’s 108 year history

By naomi

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With the launch of their new campaign, WHY, Herman Miller communicates the reason behind their actions. Commenting on the individual motivations and contributions of designers and hinting at the relationship between designer and consumer, WHY is a cute and inspirational way of obtaining insight into the 108 year-old company.

Every week, a new story behind Herman Miller will be released on their website. This first one was created by Dutch animators Part of a Bigger Plan and is 108 seconds long: 108 Years of Herman Miller

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