London Design Festival: 100% Design

By kristin


Like most design shows around the world, traces of the London Design Festival could be found in every corner of the city – from the giant eastern expanse of the Shoreditch Design Triangle to the Portobello Dock in the west. Having limited knowledge of London’s layout, let alone LDF, we decided to start with the obvious: 100% Design. Running for nearly 20 years, the show is undoubtedly the commercial cornerstone of the London Design Festival with hundreds of companies launching products in four key industry sections (Interiors, Office, Kitchen & Bath and Eco Design & Build) as well as dedicated areas to emerging design brands and international pavilions to keep things fresh.

Visitors were welcomed into the show via a 60-meter-long spectrum of animated color designed by Thomas.Matthews and Studio Design UK.

Samsung presented an interesting concept on the “Retail of Tomorrow” with curvaceous furniture by Zaha Hadid and interactive screens merging the best features of physical and virtual buying to create a whole new enhanced shopping experience. The exhibit served as a teaser for Swiss clothing brand Heidi‘s pilot boutique opening in Neuchatel, Switzerland in December.

Also bridging the gap between online and offline worlds, we were impressed with Sayduck‘s nifty app for visualizing products in real time (like this Panton chair from Vitra).

We instantly fell in love with this Bubble chair designed by Yujui Chou in the Taipei pavilion, showcasing the versatility of bamboo in a playful, cheeky and modern way.

No contemporary design show is complete without 3D printing, which 100% Design showcased in the form of “The Home Factory.” Working with the UK-based retailer, iMakr (which also owns the largest 3D printing store in the world), the booth was constantly buzzing with live 3D printing demonstrations and a 3D Home Factory that let visitors walk away their own 3D printed portrait!


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