By barbara


FLEXIBLE ARCHITECTURE by S+ARCK is not just a simple collection designed by Philippe Starck for Ceramica Sant’Agostino, but a real architectonic system that, thanks to the wide combination of different thickness, surfaces, joints, finishes and colors offers the designer endless composition possibilities.

The new press campaign of FLEXIBLE ARCHITECTURE by S+ARCK combines the multi-year experience of Ceramica Sant’Agostino, with the creative genius of Philippe Starck and the visionary intuition of the photographer James Bort.  It merges design with art. The result is an outstanding video… something you have never seen in the ceramic field before.

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The visual impact and the graph of the video is outstanding. The movie-set is neat and the clothes by Lanvin worn by the two models confirm the high quality of the Sant’Agostino products.

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Filippo Manuzzi, Brand Manager of Ceramica Sant’Agostino, commented “The visual interpretation of FLEXIBLE ARCHITECTURE by S+ARCK by James Bort and Philippe Starck is extraordinary, fresh and innovative. Through the images used, they have managed to transmit the revolution this collection has brought to the world of ceramics. We are very satisfied with the result.”

FLEXIBLE ARCHITECTURE by S+ARCK was officially selected by ADI for the Compasso d’Oro 2014 Awards.

Check out the collection and campaign at the Milan Furniture Fair (April 8-13), Hall 24, E14-E18.

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