SCENES FROM CERSAIE 2014

By kristin

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Last week we traveled to the epicenter of tile innovation for the 32nd edition of Cersaie. Held every year in Bologna, Italy in the Emilia Romagna region (where 3/4 of Italy’s ceramic tile production originates), the fair is the tile industry’s equivalent of the Milan Furniture Fair, where companies launch exciting new products for all manner of indoor and outdoor surfacing.

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Toyo Ito delivered the keynote speech as part of the show’s Building, Dwelling, Thinking program. He was the sixth consecutive Pritzker prize winner to speak at Cersaie, attracting a crowd of over 1,000 architecture fans.

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With Italian culture deep-rooted in design and architecture, it came as no surprise to see prominent figures such as Alessandro and Francesco Mendini, Robert Dawson and Jean Marie Massaud launching new tile collections with Italian manufacturers.

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The Mendini brothers in front of their FILO collection for DesignTaleStudio

In terms of trends, playful graphics were everywhere – from comic book illustrations to pop art and cultural references.

"Identity" by Ornamenta

“Identity” by Ornamenta

Hexagons made a huge comeback but with a modern twist – from textural overlays and three dimensional surfaces to micro and macro sizes.

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“Details” by Tagina

The art of storytelling was also in full swing with brands reinterpreting historical patterns or taking inspirational cues from ancient myths.

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“Fossil” designed by Kasia Zareba, winner of Refin’s Create Your Own Tile competition

 

 

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