NYNow is Now!

By danielle

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It’s time for NY NOW® ! The Market for Home, Lifestyle + Gift is heating up the Javits Center this week. “Gift” has been newly added to the show’s tagline and will also be the largest of four sections in the Lifestyle Collection.

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The summer market will feature the largest to date edition of Artisan Resource®, on top of a record 632 new exhibiting companies that will be part of the 2,800 companies exhibiting over 100,000 products across multiple categories.artisan resource

From tabletop to homeware to general giftware, this trade show covers it all for Home, Lifestyle, and Handmade collections.

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In addition to product sourcing opportunities, market attendees can take advantage of a comprehensive suite of seminars and events. Leading industry experts will dissect practically every aspect of business operations — social media marketing, visual merchandising, tax preparation, demographics analysis, importing advice — and share savvy, actionable strategies.

TODAY (August 17) look out for sessions on material and color trends, brand story-telling, spa retailing and selling to Millennials. The New York Chapter of International Furnishings and Design Association (IFDA) will host “A Visual Journey: An Exploration of Trends in Color and Material,” presented by Stacy Garcia; Susan Szenasy of METROPOLIS will explore product sales through provenance marketing in “Selling Sustainability through Provenance”; and strategies for expanding a spa retail business will be shared in seminar hosted by the Day Spa Association; and Claire Johnson, managing editor of Giftware News, will present “Generation Y Not? Engaging Millennials In Your Store’s Marketing Strategy.”

On tap for Tuesday, August 18, Fashion Group International will deliver “New Gifting Experience,” discussing the latest in gifting for today’s discriminating consumer; “Blogging for Business 101: Everything You Need to Know and Why” will discuss using a blog to build business; and Gift Shop will present “How to Hire, Manage and Retain Millennial Employees.”

We’re especially excited for the second annual Blogger Block Party (TODAY from noon – 8PM), and the show’s new #NYNOW social media lounge sponsored by HGTV Magazine.

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