Reshape Your World in Creativity at HeimTextile

By danielle

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Not just an event. An experience “toward utopia.” Guests from all over the world are being immersed in a multi-sensory tactile experience with diverse global at HeimTextile Trends 2019/2020. Yesterday marked the opening of one of the largest events in the textile industry where new trends and innovations are on display for many to awe with the theme of this year’s event “Toward Utopia.”

This year marks more product segments, space, and a wider range of products. Not only is there a new hall structure but an interactive hall plan that includes features such as product segments, a watchlist and a search tool that enables users to navigate different details of the exhibition. Frankfurt consists of a multisensory experience which makes it possible to experience five interactive scenarios with enticing scenarios like PURSUE PLAY, SEEK SANCTUARY, OFF-GRID, ESCAPE REALITY, and EMBRACE INDULGENCE. Seek Sanctuary is a refuge from oases of hyperactivity and materialism. Products in this exhibition are functional and based around the idea of essentialism.

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PURSUE PLAY- BLOWING SERIES BY SEUNG JIN YANG/ Messe Frankfurt GmbH

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SEEK SANCTUARY- ROPE LIGHT BY VERENA HENNING FOR AKTEEM/ Messe Frankfurt GmbH

The “Interior. Architecture. Hospitality Expo” which serves as a meeting point for the contract industry will feature bedroom textiles this year, an exciting addition to this target group. The overall theme of this expo hall is inspired by ‘Furoshiki’ wrappings which are a Japanese tradition that uses multiple square cloths and ways of knotting and folding techniques to create an eye drawing spectacle.

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Photo courtsey of Messe Frankfurt GmbH

Nothing is off the table with exhibitions like ‘All about Pets’ where visitors can find pet-friendly textiles for all their furry friends. An everyday ritual like sleep has its enticing forum “Sleep! The Future Forum” which includes four thematic blocks such as “Sleep & Sport” and “Sleep & Digital.”

One of the biggest buzzwords for 2019 is sustainability which will be front and center as part of the ‘green section’ that includes information about an environmental friend and social conscious textile production. The Green Tour, led by Max Gilgenmann is a must as sustainability is a big issue in 80% of visitors minds.

A fun new segment that puts a new twist on floor carpets explores the advantages of a textile floor coverings. The ‘Carpet by Heimtex’ by Verband der Deutschen Heimtextilien-Industries.V.

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Photo courtsey of Messe Frankfurt GmbH

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Photo courtsey of Messe Frankfurt GmbH

The cooperation between the European and Specialist Printing Manufacturers Association and Thomas Pötz has enabled the new ‘Printed Interior Decoration Lectures’ to become a reality which features the latest printing technology for textiles.

Heimtextil 2019 Messe Frankfurt Exhibition GmbH / Jochen Günther


 Jochen Günther/ Messe Frankfurt Exhibition GmbH

Guided tours will help global visitors explore the massive space and discover the most exciting products at the start of the new year!

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ESCAPE REALITY- SECOND NATURE, HIDDEN LAYER BY FIELD/ Messe Frankfurt GmbH

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