Don’t Miss Out on the Very First Outcome of Design Conference!

By Katie Suh

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ASID has partnered with Herman Miller and NeoCon to bring to you the very first Outcome of Design Conference, to complement the Society’s new Outcome of Design Awards. The Outcome of Design Awards is a new initiative that aims to identify and applaud projects that go beyond just the aspect of design and aesthetics, but extend into how the outcome impacts the lives of its occupants through data-driven results.

The Conference will be held at theMart in Chicago on March 21-22, 2019. Over the course of two days, the Conference will offer curated programming, resources, and networking opportunities to help those in the field take on a new lens and to be able to see the profession and realize how it impacts the human experience.

Randy Fiser, CEO of ASID comments, “Projects that measure the outcome of design on the human experience through sustainable, humancentric, and socially responsible design solutions represent the core values of our profession. We’re thrilled to celebrate the designers and clients that exemplify this philosophy and explore a range of programming that helps spread the word. We’re confident that the Outcome of Design Conference will become a key event for designers everywhere looking to make a difference and an impact with their work.”

Doreen Lorenzo, M.A., assistant dean of the School of Design and Creative Technologies will offer the keynote, “Preparing Future Generations to Influence Corporate Culture”. Then the Conference will dive into sessions about technology, professional practice, and design education. And finally the finalists for the Outcome of Design Award will be announced. The award-winning projects, which have been carefully chosen based on the criteria of detail to design, occupant experience, and measurable evidence on research-based outcomes, will each be closely discussed to examine their individual successes and the unique processes that led to each success.

The speakers for the Conference include:

Doreen Lorenzo is a successful leader in the field. Not only is she the clinical professor of Design and Future and the director of the Center for Integrated Design at the University of Texas-Austin, but she is also constantly active in the field as she is the co-founder of mobile video company Vidlet, a board member and advisor to several startups, and even a columnist for Fast Company and Medium. Lorenzo has also advised many Fortune 100 companies for decades on design and innovation ideas. And she is well-recognized for her particular leadership style which she often speaks publicly about: the power of empathy to drive business. Speaking through her own experience, she motivates people to understand the power of oftentimes overlooked skills and she motivates people as a successful leader in a mostly male-dominated industry.

Kate Lister is the president of Global Workplace Analytics, a firm that helps businesses, organizations, and communities measure and communicate the business case for workplace change. Lister is a highly-sought after speaker and has co-authored  three business books, contributed two chapters to two others, and written a number of articles for major media outlets. Her firm’s research has also been cited in hundreds of noteworthy publications including the Harvard Business Review, New York Times, Wall Street Journal, and Washington Post.

Sandra Leigh Lester is the founder and CEO of Affecting Change. She is also is a visionary and award-winning consultant who speaks about high-performance building design. For decades, Lester studied how building and investing in better buildings helps organizations in the long run to achieve more profit and better operations. Today, she leads lectors on her findings and inspires businesses to take on these initiatives.

Fred Marks is currently a visiting scholar and research collaborator at the Salk Institute for Biological Studies in California. He is also the President of the Academy of Neuroscience for Architecture. In the past, he worked as a legislative assistant to the U.S. House of Representatives Environment Committee under Congressman Morris K. Udall. He holds degrees in architecture and business administration with a major in real estate and urban and economics, and has been a licensed architect for over 25 years and has speciality in planning and designing healthcare and laboratory facilities.

Avinash Rajagopal is the editor-in-chief of Metropolis magazine. As an expert on product and interior design in the new digital age, he frequently speaks at major industry events. He is the author of Hacking Design and has contributed to many volumes on architecture and design including Adhocracy, Making Africa, and Atlas of Furniture Design. Rajagopal also gives lectures on the history of design and writing at many institutions like the School of Visual Arts, New York, the University of Texas-Austin, and the National Institute of Design, India.

Joseph White is the Director of Workplace Strategy, Design, and Management at Herman Miller. He has certifications in NCIDQ, IDEX California, and LEED, and has worked as a certified interior designer in New York City and San Francisco. White has worked with a large range of clients on planning strategies for the future of work.

Byron Morton is the Vice President of Leasing and is responsible for the NeoCon and Casual Market showrooms at theMart. He works closely with marketing teams and furnishings industries. He brings with him expertise in many fields as he has a diverse portfolio including sales, product development, product management, marketing communications, trade show management, and sales training.

Randy Fiser is the CEO of the American Society of Interior Designers. In his role, he oversees the Society’s strategic planning, financial management, and national operations for the organization’s more than 26,000 members. He leads the network of 46 ASID chapters throughout the United States and Canada.

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