#DesignStandsTogether: Novità Launches Social Campaign to Support Italy, Raise Awareness and Inspire Solidarity

By Matthew

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In light of the devastating global effects due to the quickly spreading novel Coronavirus, Novità PR has decided to launch an ongoing social media campaign #DesignStandsTogether and #OneWithItaly in order to bolster spirits in this pivotal global moment. With the entire country of Italy on lockdown and many countries not far behind, much of business and life as usual has been seriously disrupted, yet the design community will not be brought to a halt. As a company that was founded in the support of Italian made products, Novità has found it very difficult to see so many of its friends and colleagues under such duress, and while everyone is suffering in these uncertain times, Novità thinks it is important to leverage social media to raise awareness and cheer the design industry – while showing their solidarity and hopes for a quick return to normalcy in our business and personal lives.

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Using the hashtags #DesignStandsTogether and #OneWithItaly alongside a new graphic identity designed by Novità’s creative partners at Maiarelli Studio, the company hopes this initiative will encourage the design community and all design and Italy-lovers to share images of places, people, products and even lifestyle moments that make our globally connected and dynamic design industry what it is today.

 

See some initial posts below…

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You can read the full release here and access the campaign’s graphics here

 

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